Corporate Journey

The Beginning of a Vision

Operate the 1st tuition centre in Paya Terubong, providing daycare services

1999

First Expansion

Opened a branch in Paya Terubong

2000

Programme & Centre Growth

Opened a branch at Gold Hill Complex (Paya Terubong), providing Secondary Tuition
Opened a branch at Taman Oriental (Paya Terubong)

2001

Strategic Relocation

The Gold Hill Complex branch was relocated to Desa Permata

2004

Capacity Expansion

The Taman Oriental branch was relocated to a 3-storey semi-detached building at GL Garden
Set up a new daycare and tuition centre in Lumba Kuda

2007

Multi-Branch Establishment

  • Opened another branch in Lumba Kuda
  • Set up a branch at Gottlieb Road
  • Set up a branch in Sungai Ara
2008

Network Strengthening

Set up a branch in Sungai Dua
Opened an additional branch at GL Garden, Paya Terubong

2009

Penang & Mainland Expansion

  • Set up a branch in Batu Lanchang
  • Set up a branch in Macallum, Georgetown (via Employee Entrepreneurship Scheme)
  • Set up a branch in Raja Uda, Butterworth
2010

Continued Growth

Opened a branch in Greenlane

2011

Penang to Klang Valley Expansion

  • Set up a branch in Farlim
  • The additional GL Garden branch was relocated to Air Itam
  • Set up a branch in Han Chiang
  • Set up a branch in Balik Pulau
  • Set up a branch in Bandar Utama, Kuala Lumpur
2012

Mainland Penang Expansion

Set up a branch in Alma, Bukit Mertajam

2013

Franchise Recognition

Obtained Franchisor Permit (KPDNKK)

2014

Establishment of Penang HQ

Moved into the new Paya Terubong office (SIM Penang HQ)

2016

Klang Valley Rapid Expansion & KL HQ

  • Set up multiple branches in Kuala Lumpur & Klang
  • Established SIM KL HQ
  • Received FMA Golden Globe Award – Outsmart Enterprise Award

 

2017

Licensing Programme & Award Achievement

  • Launched EduAtive Programme Licensing
  • Sin Chew Education Award – Outstanding Educational Institution (Franchisor Category)
  • Set up multiple new branches
2018

Nationwide Recognition & University Collaboration

  • 50 EduAtive licensing centres achieved
  • Expanded to more than 40 branches nationwide
  • Received ASEAN Outstanding Business Award
  • First education company to sign MOU with UPSI
2019

Digital Competition & Preschool Licensing

  • Added 4 new franchises in Kuala Lumpur
  • Organised SPOT 2020 online competition
  • Launched Little Oppy Preschool Licensing Programme
2020

Strategic Collaboration & Programme Development

  • Won KWYP Dr. Sun Yat-Sen Spirit Award
  • SPOT 2022 reached 20,000 participants
  • D’Monte Preschool joined SIM Education
  • Developed Character Education Programme (CEP)
2022

Secondary Programme & LMS Implementation

  • Developed Form 1–3 secondary materials

  • Launched mymurid.com LMS in

  • SIM Online Class
    Started technology fee collection

  • CSR expanded to SJKC

     

2023

EdTech, CSR Impact & New Programmes

  • SEEDS Edutech obtained publishing approval

  • SIM Online Class reached 700+ students

  • CSR benefited 30,000 students

  • Won MESA 2024

  • Launched STEAM (Drone) & LEADER 360 Programmes

  • Promoted KOSA KATA in SJKC

2024

Brand Transformation

  • Introduced new SIM logo

  • Launched new Mission, Vision & Core Values

  • KOSA KATA V1 reached 40,000 copies

2025