About SIM

SIM Education Group

Founded in 1999 by Mdm Lee Phaik Hwa, SIM Education Group is a trusted education brand in Malaysia with over 100 centres across Penang, Kedah, Perak, Selangor, and the Klang Valley. We offer comprehensive preschool, tuition, and daycare services designed to nurture confident, capable, and creative learners.

With over 25 years of experience, we combine structured, joyful learning with a strong focus on both academic (IQ) and emotional (EQ) development. Our programmes align with KSSR and UASA standards, supported by trained educators and digital tools like MyMurid.com, ensuring every child receives quality, future-ready education.

Our Core Values – H.O.P.E.S.

HAPPINESS

OUTSTANDING

PASSIONATE

EMBRACING

SYSTEMATIC

Our Vision

Seeding the IQ & EQ mindset in 1 million students across Asia annually through high-quality education and technology.

Our Mission

At SIM Education Group, our mission is to empower every learner, educator, and partner through high-quality education, innovation, and a heart for growth.

For Employees

Build a platform that empowers the team to perform.

Employers

Build a globally recognized Malaysia brand.

For Students

Seeding the IQ & EQ mindset in students, turning learning into a joyful journey of personal growth.

For Parents

Deliver high value in education, ensuring both high quality and affordability.

Why Parents Choose SIM

For more than 25 years, SIM Education Group has helped students grow into high achievers—academically and emotionally. Discover why thousands of parents across Malaysia choose SIM for results they can see and values they can trust.

100+ Centres Nationwide

From Penang to Klang Valley, our growing network of centres ensures families have convenient access to consistent, high-quality education near home.

Holistic Development (IQ + EQ)

Our approach nurtures both academic intelligence and emotional well-being, building confident, curious, and capable learners who thrive in and beyond the classroom.

Certified, Caring Educators

All our teachers undergo professional training and follow a standardized teaching system designed to bring out the best in every child—academically and emotionally.

 

Curriculum Aligned with National Standards

Our programmes are aligned with KSPK, KSSR, UASA, and IEYC, helping children build strong foundations and excel academically and personally.

Digital Learning Platform – MyMurid.com

We integrate technology through MyMurid.com, allowing students to learn interactively, track their progress, and connect with teachers and parents anytime, anywhere.

Safe, Structured & Nurturing Environment

Every SIM centre is designed to be child-friendly, secure, and welcoming, with a focus on structure, cleanliness, and emotional support—giving parents peace of mind.